A Milwaukee Craft Brewery, with Story at the Center
Solymar Digital redesigned the website for Torzala Brewing Co., a family-owned Milwaukee craft brewery, so it works well on phones, shows what's on tap right now, and tells the story behind every beer.
Project snapshot
- Client
- Torzala Brewing Co., family-owned craft brewery, Bay View, Milwaukee
- Platform
- WordPress
- Scope
- Full redesign: design, custom theme development, and content implementation
- Audience
- Craft-beer drinkers in Bay View, Milwaukee, and surrounding communities
What they needed
Torzala is a small-batch brewery at heart. Its identity is built on community and the story behind every beer's name.
The brewery had outgrown its first site. It needed to work well on phones, where many visitors check the taproom hours and what's pouring, and with a rotating list of beers, it needed an easy way to show which ones are on tap right now.
Our role
Solymar Digital handled the redesign from start to finish: the design, a custom WordPress theme, and the content implementation, with Javier Centeno doing the work directly.
The theme is built from flexible layout building blocks the brewery can fill with any content, so new pages don't need a developer.
What we built
Built for phones first
A responsive design that's easy to read and use on the phone in someone's hand, whether they're checking hours or deciding what to try next.
An on-tap list they update themselves
The brewery marks which beers from its rotating list are on tap, and the site shows exactly what's pouring, with no developer needed.
A story-forward design
Puts the story behind each beer front and center, matching the brand's personality.
Layout building blocks
Flexible building blocks that hold whatever content the brewery needs, so new pages are easy to add.
Results
- A site that works on phones, where people check what's on tap and when the taproom is open.
- The on-tap list stays current as beers rotate, kept up to date by the brewery itself.
- Updates and new pages handled in-house, whenever the brewery needs them.
I highly recommend Javier Centeno for your website needs. Javier is well-versed in all things web development. He helped us build a robust website that is easy to use by our site visitors as well as making it easy for us to adjust on the backend. If you're looking for someone knowledgeable, can explain web design in layman's terms and will answer all your questions thoroughly, then reach out to Javier.
See our website redesign service
Also related: custom development.
Have a small business whose website should sound like you, and be easy to keep current?
Let's talk about what your site needs to say, and how you'll keep it current.
or email hello@solymardigital.com