A Flexible WordPress Redesign for a Top-100 Insurance Agency
Solymar Digital redesigned Robertson Ryan's WordPress site around flexible layout building blocks their team can fill with any content and combine into new pages, and created a matching theme that makes new agent microsites quick to launch.
Project snapshot
- Client
- Robertson Ryan Insurance, a top-100 independent insurance agency with about 75,000 clients and 60+ locations
- Platform
- WordPress
- Scope
- Full redesign: design, custom theme development, and content implementation, plus a theme for agent microsites
- Audience
- Businesses and individuals, plus the agency's own network of agents
What they needed
Robertson Ryan is a top-100 independent agency covering business insurance, personal insurance, and employee benefits, with 60+ locations and a network of individual agents. All of it has to live on one site that stays organized and easy to navigate.
Their previous site was built on fixed templates, which suited it at launch but left little room as the agency grew. And their agents needed sites of their own that still looked and felt like Robertson Ryan.
Our role
Solymar Digital handled the redesign from start to finish: the design, a custom WordPress theme, and the content implementation, with Javier Centeno doing the work directly.
The redesign is one chapter of a longer relationship. We've also audited the site for accessibility, worked on its speed, and are now helping with search and AI discoverability.
What we built
Layout building blocks
A custom theme built from layout building blocks that work on any page and hold whatever content the team puts in them, so the team can put together new layouts without starting from scratch or breaking the design.
Flexible, without the clutter
Far more freedom than fixed templates, while staying simpler to use than page builders like Divi or Elementor, and easier to keep consistent.
A theme for agent microsites
A separate theme for agent microsites that follows the main site's design, so new agent sites can be launched quickly from the same building blocks.
Organized around how people shop for coverage
Content structured by insurance line and audience, so visitors reach the right coverage quickly.
Results
- A site the marketing team can update and extend on its own, with new pages and layouts whenever they need them.
- New agent microsites launched quickly from the existing theme and building blocks, with no new design work each time.
- One consistent look across the main site and every agent microsite.
Javier helped support our corporate marketing team providing technical website services. He was extremely knowledgeable in WordPress and helped refresh our website, build forms and design a microsite platform among troubleshooting technical items beyond our internal teams capabilities. Even through small projects he was always very responsive and came to the table with solutions. We always felt valued and important when working with Javier.
See our website redesign service
Also related: custom development, ADA compliance, and speed optimization.
Need a site your team can build on?
Let's talk about what your team needs to be able to do on its own.
or email hello@solymardigital.com